Product-Led Engineering Core Certificate™
From essential Product-Led foundations to how leading engineering frameworks are being transformed under PLG pillars, the Product-Led Engineering Certificate™ explores from A to Z how engineers belong at the core of every SaaS organization honing into Product-Led Growth elements.
Learners will experience hands-on training, mentoring & assessments that will result in a better understanding of why and how PLG foundations reflect on every engineering principal. In the end, they will learn how to embody the voice of the customer, realize data-driven iterations, deliver customer-centric products, and walk away with career-enhancing hacks and skills.
What You Should Expect
Everything you need to know about your learning experience
What you should expect from the PLG Core Certification™ Program
Course foundations, points of analysis & assessments
SaaS industry evolution
Sales-Led Vs. Product-Led GTM & Business Model
The Product Experience Imperative
PLG Foundations & Transformation prerequisites
The State Of Product-Led (Growth) Metrics
PLG metrics Beyond Acquisition
Best Practices & Use Cases
Pricing & Packaging
Pricing & Packaging Foundations
Free trial vs Freemium
Finding the GTM model fitting your organization
Best Practices & Use Cases
PLG Ownership & Customer Feedback
Closing the Feedback Loop
Creating a Common Code of Conduct
Product Ops: The Heart of Every Product-Led Organization
Building Products Customer Love
Customer Requests vs. Product Development
Evangelizing Product-Led Growth Across Engineering Teams
Achieving Cross Alignment
The Customer Feedback Investment
Mind the Product Roadmap
From Agile to Product Led
Product Development in the Product Led Era
Embrace change, accept failure
Improve Time to Delivery
Make it work, then make it right, then make it fast
Reducing Tech Debt
Engineering & PLG metrics
The Role of the Engineering Manager
Frameworks & Analysis
Jobs To Be Done
Transform Agile Best practices
Cost Effective Scaling
Mind the Product Roadmap
Product Management & Engineering Cross Alignment
Product Data Mining
Best Practices & Case Studies
Full-stack & Scalable Teams
Product-Oriented Team Structure
Engineering Cross Alignment
Ubiquitous Language, Domain Experts
Engineering Strategy & Business Vision
A-Z Multiple Choice & Assessments on Delivered Course Material
Final Q&A and Assessments Evaluation
Product-Led Engineering (PLE) Core™ Certificate
Who the Program Concerns
Our programs offer the opportunity to learners to expand their business knowledge by capitalizing on PLG foundations. If your role has a direct impact on the customer journey our programs will excel your expertise, offer and increase your attractiveness to potential employers or simply help your business generate more revenue.
Businesses that want to capitalize on customer feedback and product usage, become proactive towards customers’ needs and eliminate hand-holding.
In need to create a scalable business model and use the product as the main growth lever, no matter the stage they are currently in.
In need to develop a set of competitive skills similar to those acquired by professionals driving Product-Led Growth in leading SaaS organizations.
Out Trainers Work At
Tons of ❤️ From Our Learners
“Great trainings and diverse range of perspectives on all things PLG, from trainers that have proven record and hands-on experience on the matter.”
Ines Liberato, Head of Product Innovation at Tax Systems
“Extremely valuable learnings on how Product-Led Growth can help the product become the No1 growth lever & embrace cross-alignment.”
Maria Ligouriati, Product Owner at Insurance Market
Product-Led Growth increases its prevalence by the day. SaaS organizations need to be equipped with frameworks that deliver more with less. At the same time, the need for top-notch talent does not go away. Until now there was not any point of reference when it comes to the training and development of skills associated with PLG tactics.
At Product-Led Growth Hub we know what it takes to succeed in this highly competitive and ever-changing industry and we provide our learners with the latest frameworks, tactics, and best practices delivered by the most successful Product-Led Organizations.
For now, we only provide part-time curriculums that may last up to three months – depending on the number of certificates selected for tuition.
Our instructors are real-world SaaS Leaders with diverse backgrounds, working at companies including Globalwebindex, Oroson, Real Madrid and others. As experienced professionals who build and deliver digital products every day, they know exactly what it takes to get trained and succeed as a Product-Led Growth leader.
Each class includes a maximum of 15 learners in order to provide you with the necessary levels of engagement and attention throughout your tuition and beyond.
We take pride in providing hand-on training from day one. You will be using learning from the best in the field, use the necessary toolstack, taking part in group exercises & workshops, and accessing real-world case studies.
By the end of each course, you will know how to deliver products customers love, evangelize PLG internally, and advance your career as an upcoming Product-Led Growth leader.
We offer world-class training to organizations looking forward to making the PLG transition. In-person or online, we’ll assess and provide customize tailored training experience fitting your company’s needs.
Yes, we provide certifications of completion for every single course delivered along with the only PLG Certificate in the SaaS industry upon completion of our core curriculums.