Product-Led Growth Core Certificate™
Our 26 hours long live-online certification program provides a thorough breakdown of how to build a strong Product-Led Foundation – including an introduction to pillars, metrics, challenges, and transformation prerequisites.
If you are looking forward to upskilling or just learn how to become a Product-Led Growth leader this certificate is for you. The 26 hours long training program will provide you with 10+ modules honing into aspects of Product-Led transformation, metrics, GTM practices, customer feedback assessment, and Product-Led Onboarding (PLO)™ – just to name a few.
What You Should Expect
Everything you need to know about your learning experience
What you should expect from the PLG Core Certification™ Program
Course foundations, points of analysis & assessments
SaaS industry evolution
Sales-Led Vs. Product-Led GTM & Business Model
The Product Experience Imperative
PLG Foundations & Transformation prerequisites
The State Of Product-Led (Growth) Metrics
PLG metrics Beyond Acquisition
Best Practices & Use Cases
Pricing & Packaging
Pricing & Packaging Foundations
Free trial vs Freemium
Finding the GTM model fitting your organization
Best Practices & Use Cases
PLG Ownership & Customer Feedback
Closing the Feedback Loop
Creating a Common Code of Conduct
Product Ops: The Heart of Every Product-Led Organization
Building Products Customer Love
Customer Requests vs. Product Development
The Product-Led Onboarding (PLO)™ Framework
Breaking Down the User Onboarding Facets
Product-Led Onboarding (PLO)™ Framework: The Key to Unlocking PLG
Conventional User Onboarding Vs. Product-Led Onboarding
Top Mistakes to Avoid When Setting Up your User Onboarding Experience
Email Onboarding Flows Best Practices
Product-Led Onboarding Part II: Product-Driven Customer Experience
Product-Led Sales as a Concept
Best Practices Per Growth Stage & Industry Segment
Sales Enablement in the Product-Led Era
Product Driven Customer Success
Product-Led Onboarding Part III: Assessing Product Experience
How to Conduct a User Onboarding Audit
Product-Led Onboarding Metrics & ROI Analysis
Product-Led Onboarding Ownership per Customer Lifecycle Stage
User Onboarding Data, KPIs & Best Practices
The Ultimate Product-Led Growth Framework
Setting Principles and Foundations
Established PLG Frameworks Analysis
The Product-Led Customer Journey
A-Z Multiple Choice & Assessments on Delivered Course Material
Putting together a Product-Led Customer Journey
Final Q&A and Assessments Evaluation
Product-Led Growth (PLG) Core™ Certificate
Who the Program Concerns
Our programs offer the opportunity to learners to expand their business knowledge by capitalizing on PLG foundations. If your role has a direct impact on the customer journey our programs will excel your expertise, offer and increase your attractiveness to potential employers or simply help your business generate more revenue.
Businesses that want to capitalize on customer feedback and product usage, become proactive towards customers’ needs and eliminate hand-holding.
In need to create a scalable business model and use the product as the main growth lever, no matter the stage they are currently in.
In need to develop a set of competitive skills similar to those acquired by professionals driving Product-Led Growth in leading SaaS organizations.
Out Trainers Work At
Tons of ❤️ From Our Learners
“Great trainings and diverse range of perspectives on all things PLG, from trainers that have proven record and hands-on experience on the matter.”
Ines Liberato, Head of Product Innovation at Tax Systems
“Extremely valuable learnings on how Product-Led Growth can help the product become the No1 growth lever & embrace cross-alignment.”
Maria Ligouriati, Product Owner at Insurance Market
Product-Led Growth increases its prevalence by the day. SaaS organizations need to be equipped with frameworks that deliver more with less. At the same time, the need for top-notch talent does not go away. Until now there was not any point of reference when it comes to the training and development of skills associated with PLG tactics.
At Product-Led Growth Hub we know what it takes to succeed in this highly competitive and ever-changing industry and we provide our learners with the latest frameworks, tactics, and best practices delivered by the most successful Product-Led Organizations.
For now, we only provide part-time curriculums that may last up to three months – depending on the number of certificates selected for tuition.
Our instructors are real-world SaaS Leaders with diverse backgrounds, working at companies including Globalwebindex, Oroson, Real Madrid and others. As experienced professionals who build and deliver digital products every day, they know exactly what it takes to get trained and succeed as a Product-Led Growth leader.
Each class includes a maximum of 15 learners in order to provide you with the necessary levels of engagement and attention throughout your tuition and beyond.
We take pride in providing hand-on training from day one. You will be using learning from the best in the field, use the necessary toolstack, taking part in group exercises & workshops, and accessing real-world case studies.
By the end of each course, you will know how to deliver products customers love, evangelize PLG internally, and advance your career as an upcoming Product-Led Growth leader.
We offer world-class training to organizations looking forward to making the PLG transition. In-person or online, we’ll assess and provide customize tailored training experience fitting your company’s needs.
Yes, we provide certifications of completion for every single course delivered along with the only PLG Certificate in the SaaS industry upon completion of our core curriculums.