Fireside Chat: Agile Product Marketing

PLG Disrupt Conference | On-Demand Session

Overview

In this fireside chat by PLG Disrupt, Jonathan Maimon Head of Product Marketing at Elementor sits down with Muneyb Minhazuddin, VP Product Marketing VMware to discuss the challenges the SaaS industry has been going through due to Covid along with how the role of Product Marketers change when Product-Led Growth is at play.

Session’s key takeaways:

  1. Agile Marketing in a time of crisis
  2. Empathizing with your customers in their time of need
  3. The balance in the tone and approach
  4. Rallying your eco-system to join your efforts
  5. The evolving role of the Product Marketing in the Product-Led era

Featured Speakers

Muneyb Minhazuddin

Vice President Product Marketing, VMware

Muneyb has more than 23 years of IT experience having previously held positions at Apple, CSIRO and before VMware as the field CTO for Avaya. He started his career with a very strong technical background filing 33 international technology patents and developing industry standards. Throughout his career in VMware, he has been responsible for the overall Go to market strategy, Solutions positioning & messaging, growth and profitability of all VMware Solutions Cloud, Workspace and Security.

Jonathan Maimon

Director of Product Marketing at Elementor

Jonathan is a senior product marketing director from Tel Aviv. He’s been working in online marketing for over a decade, establishing and leading product marketing endeavors in high-profile companies such as Wix, DeviantArt and Tailor Brands.

He recently joined Elementor, the leading site builder for WordPress sites, as Head of Product Marketing, where he’s in charge of GTM campaigns, buyers personas, messaging, user journey and more.

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