A Behind The Scene View Of Hubspot’s Product-Led Onboarding!

PLG Case Study | Product-Led Onboarding


Upon the release of our comprehensive Product-Led Growth research and the introduction of Product-Led onboarding (PLO) as a business framework, the term seems to become all the more popular across the SaaS industry.

Hubspot’s Product-Led Growth study proves that Product-Led Onboarding (PLO) practices are already in effect.  The research thoroughly examines most aspects of the unicorn’s strategy. Including how its onboarding activations affect its customers, users, and sales partners’ performance.

Table of Contents

  • The Former Onboarding Approach
  • Product-Led Onboarding Fundamentals
  • Product-Led Onboarding Best Practices
  • Product-Led User Experience (UX) Research Breakdown
  • Creating a Consistent Product-Led User Experience (UX)
  • Extending the Product-Led Onboarding Framework
  • Professional Services Onboarding
  • Mind the Product Roadmap
  • Retention: The Product-Led Growth Factor

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