How to Put Together a Data-Driven Customer Feedback Process

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Session Overview

Hannah Chaplin Product Director and Dan Dalton Sr. Product Manager at Pendo explain how centralized qualitative feedback effectively can align with quantitative data into a single picture along with how it can be turned into a data-driven force for any product-led organization.

Session’s key takeaways:

  • The need to centralize qual effectively, touching on what voice of the customer means to us and what sources we use
  • Why teams need to align their quant and qual into a single picture to create an effective Discovery process
  • What the future looks like for qual in our eyes, when it comes to being data-driven or data-informed
Hannah Chaplin

Hannah Chaplin

Product Director at Pendo

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