The Evolving Role of the Product Marketer in the Product-Led Era

On-Demand Webinar

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Session Overview

The Product-Led era is ushering in a golden opportunity for product marketers. In this session, Abby Hehemann Sr PMM at Getresponse will analyze how Product Marketers can be customer-first and product-obsessed to drive rapid growth in their organizations.

About The Speaker

In her role as Senior Product Marketing Manager at GetResponse, Abby focuses on strategic product positioning and value-driven messaging. She works to develop a deep understanding of customer needs and execute high-impact GTM, lead gen, and retention campaigns. Abby demonstrates her passion for customer success by developing online marketing training programs and hosting educational webinars.

Abby Hehemann

Abby Hehemann

Sr PMM at Getresponse

Get 40+ Hours Of PLG On-Demand

Why Customer Adoption Should Be Everyone's KPI
The Voice Of The Customer: Product & CS Alignment
How to Incorporate Tech-Touch to Scale Outcome-Driven Customer Success
Driving Product Innovation Through Customer Insights
The Ultimate Product-Led Growth Strategy
Product Driven Digital Transformation

Tons Of ❤️ From Global Product & CX Leaders

“The Product-Led Growth Hub has been a wealth of content and thought-leadership for everything PLG-related.  I enjoyed partnering with their team and am looking forward to being an active member of their community going forward.”

David Apple, Head of Customer Success at Notion

“Product-Led Growth Hub offers great resources for anyone looking to either make the product-led transition or get into product-focused roles by expanding their existing skill-set. Its value prop. and content is heavily focused on product growth, retention, and user experience – you could almost say it’s content heaven for Product & CX professionals!”

Parag Pathak, Product Marketing Lead at IBM

Training Programs & Resources

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The Evolving Role of the Product Marketer in the Product-Led Era